• Our Mission

    The mission of Al Akhawayn Business Research Center (ABRC) is to provide a research platform, particularly to SBA faculty and students as well as the AUI community.

  • Our Vision

    To become a business knowledge hub and the leading academic business research unit in Morocco and the Maghreb region.

  • Our Approach

    The ABRC approach is to conduct multidisciplinary and interdisciplinary business research in Morocco and the MENA region from different business perspectives.

What is the ABRC?

Al Akhwayn Business Research Center (ABRC) is a Center within the SBA at AUI that aims to promote research at AUI by making use of the collective intelligence of SBA faculty and students, engage in capacity-building events and programs, and encourage high research output and wide dissemination of AUI research.

Million Dirham Funds
Research Members

Our Activities

Our Latest Publications

About Our Research:

Individual researchers select a research theme of interest and reach out to ABRC members specialized in different areas of business for potential collaboration on conducting research activities.

The ABRC supports research on diverse topics. Discover more details about research themes and topics.

More Details