Address

Al Akhawayn Univesity In Ifrane PO.BOX.104

Contact Information

Call: (+212)-535-862-374

Email: K.Abouhazim@aui.ma

Dr. Kawtar Abouhazim

Assistant professor of Marketing

Al Akhawayn University

Biography

Kawtar Abouhazim is an assistant Professor of Marketing at Al Akhawayn University in Ifrane.
She holds a Ph.D. in Management Sciences at IAE Caen – Normandy University.
Her fields of interest sit at the intersection of marketing strategy and Consumer Culture Theory, with a particular focus on the impact digitalization has on the market and consumer behavior.