Dr. Kawtar Abouhazim
Assistant professor of Marketing
Al Akhawayn University
Kawtar Abouhazim is an assistant Professor of Marketing at Al Akhawayn University in Ifrane.
She holds a Ph.D. in Management Sciences at IAE Caen – Normandy University.
Her fields of interest sit at the intersection of marketing strategy and Consumer Culture Theory, with a particular focus on the impact digitalization has on the market and consumer behavior.